How the world produces, distributes, and consumes food is on the precipice of radical change. And it’s about time. For far too long the food industry has failed us by refusing to implement available technologies to give people more information and more power over their food decisions. Its unwillingness to evolve has made us less safe and less healthy. But that ends now.
We’re tackling this problem because somebody has to do it. And to be clear, this isn’t just another message in a bottle from the establishment; this is a statement to the establishment. This is a stand for our future.
We stand for everybody and 4TMRW, because we’re all responsible to those who come after us. If you have kids, want a better life for yourself, or simply just give a shit, you know exactly what we’re talking about.
We’re building sustainable infrastructure where it’s needed to bring the global food supply system into the 21st century and beyond. But more importantly, we’re creating a system that’s both responsible and accountable to you, not a group of profit-hungry shareholders.
What this means is that everybody—regardless of race, pronoun, tax bracket, or other societal label—will have access to safer, fresher, higher quality, better tasting, chemical-free fruits and vegetables at the places they regularly eat and shop for food. And we can do this with far less strain on the environment.
While we’re not on board with how Big Tech generally operates, we are grateful for the innovations that now define how we live and make our transparent food systems possible. With texting, streaming, ride sharing, AR, VR and on-demand everything, how do we still not know where our food comes from, how fresh it is (or isn’t), and what’s really inside? Well, now we will. But you’ll still have to use your phone to scan the items; it’s not magic.
Agriculture is broken. You’ve known this for too long, and done too little to fix it. Systems that refuse to adapt eventually cease to function; we evolve or we die. Unfortunately, the food industry has chosen the latter. So we’ve come to bury it and implement a new agriculture that actually benefits the people it feeds.
These people, the spreadsheet numbers you call ‘consumers’, expect safety and demand transparency. They use information to empower themselves and their families. They hold companies to higher ethical standards. And they weaponize their voices against systems of iniquity.
They (we) inhabit a new world which is crushing old agriculture under its weight. This world, with its exploding population and increasingly unfettered access to information, is the world we must find a way to feed.
If you so choose, you can join us in the reconstruction of our food systems and make measurable differences for billions of people. We can improve the safety and quality of what we consume, while replenishing the planet in the process. We believe these are strong incentives to act, but don’t just take our word for it. Follow us and see what your customers (we, the people) are saying.